Job Title: Director, Retail Media Activation (Criteo / Walmart Connect)

Division: CDMO

Location: Hudson Yards, New York City 

Reports to: Vice President – Retail Media 

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! 

Job Summary: 

The Director, Retail Media will play a critical role in developing and executing retail media strategy across the organization. This individual will collaborate with cross-functional and cross-divisional teams to drive business growth through best-in-class retail media execution. This role requires a deep understanding of retail media platforms, strong analytical skills, team leadership, and a proven ability to drive business growth through effective media strategies. The Director will lead a small team in maximizing the impact of retail media investments in O+O channels including Criteo and Walmart Search, ensuring alignment with brand and commercial objectives, and driving overall sales growth.

Responsibilities:

• Build & lead a team of hands-on-keyboard experts in activating paid media.  Driving best practice for campaign planning, pacing, and optimization across brands.
• Planning & activating media budgets through self-serve programmatic platforms like Criteo for optimal business impact across key retail partners like Target, Ulta, Nordstrom and Macy’s.
• Leading campaign strategy for the team in retail media networks like Walmart connect for paid search and self-serve display advertising.
• Cross-Functional Collaboration & Communication: Provide the retailer channel leads with visibility into all customer activation efforts, coordinating closely with media and commercial teams. Regularly communicate with respective retailer leads to share evolving business priorities, budget changes (e.g., incremental dollars, cuts), and align on optimization strategies and media Joint Business Plan (JBP) inputs.
• Innovation & Emerging Channels: Stay abreast of new retail media offerings and emerging channels. Recommend and lead test-and-learn opportunities to drive innovation and maximize ROI.
• Brand Awareness & Holistic Media Vision: Develop and champion a strong media vision that goes beyond conversion, leveraging retail media to drive brand awareness and build a strong brand presence within the retail environment.
• Performance Measurement & Reporting: Partner with the Divisions for the effectiveness of retail media spend and the outcome of investments. Ensure media contributes to total brand sales and objectives. Establish clear brand/division-specific reporting and measurement requirements to provide robust and timely support for leadership.
• Technical Expertise & Data Utilization: Demonstrate a strong understanding of technical aspects related to third-party integrations, tagging, pixels, and leveraging L'Oréal's first-party data to enhance campaign effectiveness and measurement.

What We Are Looking For:

Required Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field. MBA preferred.
• 7+ years of experience in retail media, digital marketing, or a related field.
• Deep understanding of retail media platforms and best practices.
• Experience building and optimizing campaigns in Criteo and retail media networks.
• Strong analytical and strategic thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and drive ROI.
• Ability to work effectively in a cross-functional team environment.
• Experience with data analysis and reporting tools.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range [New York]: $138,500 - $200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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