Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Karachi

Pays: Pakistan

- Define the strategic orientations and the marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
- Mobilize and collaborate with other departments (sales, logistics, etc. ) and partner agencies to build broader business strategy
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
- Manage the budget and sales forecast for the category
- Effectively prepare clear messages to present to senior management


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