Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Tokyo

Pays: Japan


To implement interactive and CRM campaigns to contribute to the growth of a brand on the market

* Consolidate CRM program in order to grow the brand business and stabilize with customers
* Convey the advertising creative and product information into impactful interactive campaigns
* Implement CRM business plans to build long-term relationships with identified high-value consumers
* Analyze brand's and competitors' interactive activities to make recommendations to management
* Enhance CRM program, in link with e-CRM, EC and other digital aspects
* Ensure integration of interactive and CRM strategies with other departments
 (Product Marketing team, Sales, Communication PR…)
* Lobby for and defend interactive and CRM budgets and manage project budgets
* Set clear KPIs to ensure campaign assessment

Must Have Aspects 

* Logical, analytical skill, good communication, and flexible in business circumstances
* Expertise on CRM and interactive campaigning and data base management
* Good knowledge of integrated-communication campaigns including e-CRM and digital aspect
* Brand equity knowledge. Understanding of brand's consumer profiles
* Project management
* English business level
* Strong interest and fit to cosmetic beauty business
* Analysis ability by understanding data relationship and using analysis tool

Preferred Qualification

* FMCG (not necessarily from cosmetic business) background
* CRM related agent background