Fonction professionnelle: Marketing
Type de poste: Permanent
Type de contrat: Full - Time
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship. Develop one’s product, market and consumer expertise and knowledge of one’s organization.
Collect and analyze consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt the communication material (imagery, digital, point of sale)
Mobilise and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for the senior management to present to senior management
Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support.
Implement media and promotion plans and ensure implementation of trade marketing plan
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