Domaine: Digital

Type d‘emploi: Temps plein

Ville: Prague

Pays: Czech Republic

L’Oréal CZ/HU/SK with its regional HQ in Prague is a fast-growing company with a strong position on the beauty market in all these countries.


Join L’Oréal as our Digital Manager!

L’Oréal and its professional haircare division is currently looking for a key member of our market development team to take over responsibility to lead our digital strategy on the market of Czech Republic, Slovakia and Hungary. If you are keen about new media, online & digital, B2B & B2c segment and trendy and lifestyle field of work, read further for more information!

 

As a Digital Manager you will be responsible for :

 

Ecosystem Expertise:
  • Owned platforms excellence (tagging, SEO, GDPR compliance, UX, etc.)

  • Project management of ecosystem projects (new assets, functions, changes/improvements)

 

Digital Media Strategy and Execution:
  • Tailor the Global Digital and Media strategies to the local characteristics for our brands

  • Develop and manage online brand and product campaigns to reach brand specific goals (awareness, call-to-action, etc.) excluding creative development (brands responsibility)

  • Manage the digital media budget of the division

  • Partner and challenge media agency (including on innovative mechanisms)

  • Monitor digital performance and consumer engagement

     

Communication and Cross-functional sharing and development :
  • Establish and maintain relationships with key stakeholders inside the company (marketing, communication, sales, education, finance, international stakeholders, social media team, corporate digital team) and with external media partners and ecosystem suppliers

  • Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities

  • Drive change in our way of working:
    a. Create and communicate guidelines for implementation; processes & tools, KPIs, educate, pilot, measure, share best practices.

  • Develop and mentor the Marketing team to upskill digital expertise


 

You are our new Digital Manager, if you have or you can:

  • BS/MS degree in marketing or a related field, proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Professional English knowledge

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Solid knowledge of website analytics tools (e.g., Google Analytics)

  • Experience in setting up and optimizing Google Adwords ,DoubleClick campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Project management experience is a must

  • Great communication skills and people development focus

If you want to upgrade your career with us and join the key player in the market, where dreams come true, we are already looking forward to meet you!