Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Beirut

Pays: Lebanon

Key Job Accountability:

Drive and implement the CONSUMER INSIGHTS action plan, provide relevant and actionable learnings to fuel the growth strategy of the business

- Propose and formalize local market research plans based on business needs & availability of data
- Analyze the evolution of the market & competitions' activities
- Analyze results and translate consumer data into meaningful consumer insights (integrating new trends and prospective/innovation) proactively push the voice of the consumer in internal decision making
- Drive and challenge agencies on external consumer studies and guarantee the application and compliance to Group methods and standards. Create and maintain constructive relationships with agencies.
- Cooperate with internal cross functional stakeholders (CMI and others) using collaborative & agile Group tools and methods (best practices)
- Present and communicate sharp, clear, strong messages, directly useful for internal stakeholders to make decisions
- Monitor the budget in scope
- Ensuring the accuracy & the quality of the information on different research studies