Type d‘emploi: Temps plein
Ville: Malaysia Headquarters
Maximize the impact of advertising using all touch points in line with the brands' DNA and objectives through innovative campaigns, to support launches and animations, stories diffusion, audience targeting; optimizing media investments & planning and ensuring cross-media effectiveness.
- Optimize the consumer touch points strategy using a large and innovative range of media (TV, print, digital, social, search) in line with the brands' objectives.
- Support Marketing in defining campaigns key objectives, developing an activation plan consistent with the Consumer Journey, and in line with integrated campaigns process.
- Ensure a high and precise campaigns tracking process, pilot constantly the performance of media through adapted tools.
- Analyze cross-channel consumer media characteristics, consumption and habits to build a strategy that ensures the most effective target reach and business impact.
- Pilot media investments (negotiation, KPIs, optimization, investment strategy) in relation to finance.
- Pilot the ROI of media investments, defining metrics and using dashboards to monitor media and site performance
- Evaluate practices, media opportunities & provide top management with analysis and actionable inputs.
- Select and manage the proper external agencies and media partners (day to day and strategic input)
- Define, obtain buy-in and pilot the budget in line with the division strategy and ambition
- Work ahead with Marketing teams, consumer insights and social media & content management teams to ensure the relevant media mix and guarantee across media effectiveness
- Maintain a close relationship with Finance to ensure relevant investment training and optimization
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