Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Petaling Jaya

Pays: Malaysia

Plan, develop, design and manage social interactions across the brand's digital channels to increase brand exposure and strengthen brand image. 

Define and Enhance the Brand Social presence 
  • In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc… 
  • Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms 
  • In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data 
  • Keep up to date on social media trends and best practices educating internal and external stakeholders 
Interact with consumers 
  • Interact with consumers in social media channels using social media management software and related tools, including forums 
  • Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc… 
  • Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders 
Plan and manage the brand online social activity 
  • Monitor, maintain and strengthen consistent online brand identity 
  • Work cross-functionally to develop appropriate content, if required 
  • Manage the Social and Community component of digital marketing campaigns 
Provide internal stakeholders with detailed feedbacks 
  • Produce social media listening and engagement reports for internal and external teams to fuel insight development 
  • Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance 
  • Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

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