Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Petaling Jaya

Pays: Malaysia

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue 
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
  • Adapt communication material (imagery, digital, point of sale) 
  • Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines 
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
  • Manage PPP budget and ensure sales forecast accuracy 
  • Effectively prepare clear messages for senior management
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand 
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) 

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