Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Bucharest

Pays: Romania

KEY JOB ACCOUNTABILITIES


• Accelerate actual trends by pushing growth of pillar products and create new consumption by orchestrating the launches. Develop one’s product, market and consumer expertise and knowledge of one’s organization.
• Build the brand strategy of the designated brand(s) for short and long term;
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Coordinate the launch process of new products: strategic decision on what to launch when to launch it based on consumer need & portfolio gap; positioning; feasibility analysis; forecasting; labeling; adapt all communication materials; support sales team for listings; coordinate & supervise other departments to fully deploy the launch; monetization of the launch and optimization of the key activities.
• Find the right strategies and action plan to maintain growth in pillar products and animate core catalogue;
• Full control of the marketing mix (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
• Adapt & decline the International communication materials (TV communication, key visual, digital, point of sale)
• Mobilize and collaborate with other departments (sales, logistic, finance, education, etc.) and partner agencies to implement the brand strategy and action plan on time in full;
• Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy;
• Effectively prepare clear messages for the senior management to present to senior management
• Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support;
• Conduct researches to better understand the consumer (usage & attitudes, brand assessments, call back, etc.)
• Optimize the media strategy and plan to reach the media objectives;

SKILLS & COMPETENCIES

• 3-5 years of experience in similar position with a large consumer product brand; cosmetic experience in a multinational is a plus
• Achieves results, with integrity
• Experience in marketing models: TVC media management is a must, digital, in store activation
• Proven leadership skills and experience
• Entrepreneurial approach
• Solution oriented person
• Vision, anticipation, projection
• Very strong verbal/written communication skills in both Romanian and English. French is an advantage
• Proficient user of Microsoft Office package (Power Point, Excel, Word )


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