Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Singapore

Pays: Singapore

Who are we?

We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 82 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 140 countries.

When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.

What are we looking for?

Are you an expert in customer loyalty? Do you have strong passion for data analytics and customer engagement solutions? We’re looking for a Country CRM Manager to join our luxury division at L'Oreal! You will be impacting consumers across our flotilla of brands such as YSL, Shu Uemura, Giorgio Armani Beauty, Lancome, Kiehl's, Urban Decay and IT Cosmetics.

In this role, you will be:

  • Responsible for the L’Oreal LUXE CRM strategy and roadmap in the country, focusing on key game changers aligned with country strategy and regional framework, to drive additional revenues and develop customer experience
  • Responsible for multi-brand CRM projects design and implementation, from pilot brand to every brand roll-out. Includes multi-touchpoint personalization, marketing automation, NPS, clienteling, prospect onboarding, social CRM, data-driven marketing
  • Responsible for designing and implementing consumer lifecycles and marketing automation on behalf of every brand
  • Responsible for elaborating multi-brand consolidated reports and studies, to deliver insights and challenge brand teams to build dedicated action plans
  • Lead towards data-driven organization, building data strategy road map including adhoc studies, rich consumer profile completion, segmentation & scoring, from use case definition to data modeling and concrete use for both analytical and marketing activation purposes
  • Accountant for CRM systems build, run and upgrade - including new systems to operate campaign management, O2O campaigns, data visualization. Responsible for usage of systems, use case definition and new features roadmap
  • Responsible for CRM agency management, including level of service and expertise, quality of delivery in both strategic design and execution.
  • Support brand CRM teams by assessing brand CRM programs towards customer centricity, brand experience and programs performance, including budget optimization and ROI.
  • Support brand teams to define CRM KPIs targets and associated action plans
  • Responsible for upskilling and change management in CRM practices, supporting brand teams to accelerate on new practices, including extended usage of CRM to other Marketing and Retail department
  • Align country roadmap with regional CRM framework

The ideal candidate should have:

  • Ability to manage complexity
  • Business-driven and customer-focused mindset
  • Strong analytical skills
  • Ability to translate consumers data & behaviors into business opportunities
  • Extensive experience implementing CRM systems and working with CRM agencies
  • Capable of inspiring strong collaboration in an organization
  • Extensive experience of direct and digital marketing ideally in a similar industry
  • Ability to bring new revenues models and drive the change
  • Vision of global CRM impact on both Retail excellence and Digital activation
  • Strong background in customer acquisition, re-engagement and retention strategies

Why should you work for L’Oreal?

L’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over. Visit us to know more.