Type d‘emploi: Temps plein
Ville: UK - England - London, Hammersmith
Pays/Région: United Kingdom
Social Brand Manager Makeup: Maybelline & essie
£salary + benefits
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
The Consumer Products Division’s mission is universal: to offer the best in cosmetics innovation to the greatest number of people on every continent. Its brands are available in all mass-market channels (hypermarkets, supermarkets, drugstores and traditional stores). The division is the spearhead of the group’s quest to win over a further billion consumers.
THE SOCIAL BRAND MANAGER FOR MAYBELLINE & ESSIE WILL…
1. Develop and implement the social brand strategy to build brand love and drive engagement - Particular focus on brand Youtube strategy to grow our following.
2. Lead brand social & digital content creation for brand campaigns - Developing engaging content concepts for organic post, brand campaigns, eCommerce and social sites - Managing content shoots & agency partners - Leading post production and local content adaptations.
3. Nurture Brand Influencer Relationships - Support Communications Manager with Influencer marketing strategies and activities. - Lead the development of influencer led content. - Manage the shared and owned Share of Voice Tracker
4. Social reporting, insight & analysis - Analyse and report on campaign performance, consumer habits & behavior. - Understand ROI and effectiveness of production & media spend and activity - Lead brand specific CRM activity. - Upskill the wider team with social/digital trends (content, formats, influencers, etc) - Manage the social and digital budget - Ongoing briefing to the customer care team of launches and everyday business
Measures of success:
PREFERRED QUALIFICATIONS & EXPERIENCE:
You are …
WHAT COULD L’ORÉAL OFFER YOU?
This is an incredible opportunity to be part of an amazing brand within the biggest beauty company in the world – so if this sounds like you. Apply with your CV and cover letter now!