Fonction professionnelle: Digital
Type de poste: Permanent
Type de contrat: Full - Time
Site: New York, NY
Job Title: Manager, CRM & Loyalty Analytics – Date Driven Experience (DDX)
Division: Professional Products Division (PPD)
Location: New York, NY
Reports to: Assistant Vice President, Data Driven Experience (DDX) Analytics
Dotted Line Reports to: Assistant Vice President, Loyalty
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal’s Professional Products Division, our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our portfolio of brands includes Biolage, Kerastase, L’Oréal Professionnel, Matrix, Mizani, Pureology, Redken & Shu Uemura as well as LEVEL Loyalty – PPD’s multi brand professional loyalty program.
What You Will Learn:
The Manager, LEVEL Loyalty & DDX (CRM) Analytics is responsible for proactively mining, querying, and analyzing the CRM database and executing on the PPD analytics roadmap. This role will primarily support LEVEL Loyalty, to develop business & campaign analysis by identifying insights to inform overall marketing strategies. In addition, this role will partner with the PPD brands & cross-channel teams to develop business & campaign analysis, identifying consumer insights that support our business-to-business, business-to-consumer, direct-to-consumer, and e-commerce distribution channels.
The expectation is that this individual will become an expert on LEVEL and the PPD customer, both on the consumer and professional sides of the business by developing and disseminating customer insights and analyses that support business objectives.
What We Are Looking For:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
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