Manager, Advocacy & PR, SkinCeuticals DMI
Location: 10 Hudson Yards, New York, NY (Temporary location: Jersey City, NJ)
Division: L’Oréal Dermatological Beauty
Reports To: Director, Advocacy and Content

Hello, we’re L’Oréal.

We’re not just building brands; we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.

A Day in the Life

At L’Oréal Dermatological Beauty, we’re on a mission to help everyone achieve healthy, beautiful skin. As the Manager, Advocacy & PR for SkinCeuticals DMI, you’ll play a pivotal role in shaping the brand’s global influencer marketing and PR strategies. Reporting to the Director of Advocacy and Content, you’ll collaborate with a dynamic team to amplify SkinCeuticals’ voice across medical and consumer audiences.

Here’s what your day-to-day might look like:

Influencer Management & Partnerships

• Assist in developing SkinCeuticals’ medical and consumer influencer strategy, identifying partnership opportunities, and onboarding new influencers.
• Manage a portfolio of medical and consumer influencers, nurturing strong relationships and ensuring alignment with brand values.
• Oversee contract negotiations and execution via IronClad.
• Coordinate with influencer agencies and manage A-list gifting initiatives to ensure timely delivery and follow-up.

Content Creation & Execution

• Support the development of creative briefs for influencer campaigns, ensuring content aligns with brand storytelling.
• Collaborate with influencers to guide content creation that reflects SkinCeuticals’ DNA.

Community Management

• Lead the relationship with the community management agency and oversee Sprinklr to ensure quick and accurate brand responses on social platforms.
• Develop and implement brand share-of-voice guidelines to maintain consistency.

Events & PR Support

• Provide logistical support for medical congresses and influencer events, including venue research, vendor coordination, and on-site management in partnership with the events agency.
• Assist in the development and distribution of PR kits to global markets.

Collaboration & Insights

• Partner with marketing, education, and medical relations teams to ensure influencer content incorporates the latest claims and clinical studies.
• Work closely with the marketing, e-commerce, and content teams to ensure cohesive brand storytelling.
• Track and analyze influencer content performance via Traackr, providing actionable insights and recommendations.
• Monitor social media conversations and trends (via Talkwalker and Spate) to identify opportunities, with a focus on medical trends.

We Are Looking For

You’re a great match for this role if you’re a highly organized, creative, and collaborative individual with a passion for skincare and a proven ability to manage influencer relationships and execute impactful campaigns.

Here’s what we’re looking for:

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience: 3+ years in influencer marketing, public relations, or a related field, with a track record of executing successful campaigns.
• Skills:
  • Strong understanding of the influencer landscape, social media platforms, and PR best practices.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to manage multiple projects simultaneously and prioritize effectively.
  • Experience with social listening tools like Traackr, Talkwalker, and Spate.

What’s In It For You

• Salary Range: $98,400–$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to “Create beauty that moves the world”; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and better place for everyone—and our planet.

About L’Oréal Dermatological Beauty
Our division is the world leader in dermo-cosmetics, adding health to beauty. Our portfolio includes trusted brands like CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and Skinbetter Science, offering a range of skincare and haircare products to meet diverse beauty and health needs.

Diversity, Equity & Inclusion at L’Oréal

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles.

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition, or disability, or any other legally protected status.

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