Domaine: Digital

Type d‘emploi: Temps plein

Ville: New York - New York

Pays: USA

Manager, Public Relations and Influencer Communications

 

  • Build the foundation of The Body Shop PR, Social and Influencer strategy in conjunction with internal team and external PR agency
  • Serve as in-house Influencer liaison, working closely with the VP of Communications
  • Responsible for the ideation and development of Social and Influencer Communications plans, relationship building and reporting
  • Oversee Influencer lists in conjunction PR agency. Internal contact for Tribe and Traackr
  • Manage analytics to facilitate PR and Social reporting
  • Work closely with Digital, Retail and Brand Marketing teams, CRM, Creative and external PR agency brand to execute strategic, engaging PR and earned social campaigns and activations
  • Schedule and conduct outreach with influencers/agents; personally vet all lists and influencers
  • Liaise with PR agency to facilitate interaction and surprise and delight for media and influencers
  • Internal point person for all mailers; work closely with PR Admin on product orders and budget
  • Help in the conception, planning and execution of PR and influencer events, including coordination of new store openings and in-store meet-ups
  • Support Corporate Communications, including the development of company statements, in partnership with the global communications team
  • Copy editing and writing digital and print press releases along with other brand/web content and managing the editing and production process
  • Responsible for facilitating all contracts with The Body Shop legal team

 

Requirements for Candidacy:

  • Minimum of 5+ years of relevant experience
  • Must have PR/social media agency experience
  • Must have strong relationships with media, key digital influencers and agents across beauty & lifestyle, health/wellness
  • Must be fluent with Tribe & Traackr and analytics reporting
  • Exceptional writing skills with a go-getter attitude
  • Can successfully manage multiple projects