Fonction professionnelle: Digital
Type de poste: Permanent
Type de contrat: Full - Time
Site: Mazowieckie - Warszawa
If you like to challenge yourself, everyone and everything else, work with numbers to decide fast and accurately, break the patterns with your ideas and learn constantly than digital marketing in L’Oréal is for you! It's nothing new that we are big - it just also means that you will work directly with best external suppliers, learn from and be one of the first ones in the world to test their new solutions
Sounds good? You probably know what to do next.
Main mission: Execute the local digital marketing strategy to develop the brand positioning in the Country. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
Be responsible for:
Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose
Place consumer’s insights at the heart of the marketing and business model
Take part in building CRM strategy per brand and build efficient lead campaigns.
Develop right content together with marketing team.
Develop and manage online brand and product campaigns to raise brand awareness
Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that
Partner and challenge media agency (including on innovative mechanisms)
Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
Identify online and off line drivers and articulate the digital strategy with the brand positioning
Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation
Prove to be:
Experienced in digital environment: 2-3 years of digital project management, media planning competences and content creation
Passionate about digital tools, eager to influence and interact
Self-motivated, solution & result driven creative thinker with doer mindset
Individual with great communication & organizational skills
Analytical & proactive in identifying opportunities
Proficient in use of data analysis programs