Fonction professionnelle: Communication

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Shanghai

Pays: China

Key responsibilities;

  • be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
  • find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
  • discuss and approve all PR initiatives and activities with Director for PR and Communications.
  • work in close cooperation with Marketing team.
  • analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
  • establish long term relationship though regular contacts with all kind of press (glossy,  business, daily, in flight, free distribution titles, TV, radio, Internet, regional press) to achieve a proper level of PR coverage;
  • communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
  • initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up;
  • be in charge of all products logistics:
    • control products send outs to editorials;
    • manage products and press-releases deliveries to China from Brands’ main offices in Paris respecting timing of local launches managing in advanced orders;
    • control office PR stock and products deliveries from stock to the office;
  • initiate and control press kits production (orders of printing materials from Brands’ main offices in Paris, control translation and print quality respecting deadlines of products launches);
  • organization, managing of press trips and follow up materials.

Key qualities:

  • structure and synthetic spirit, to understand the positioning of brands, the needs and specificity of beauty press editors, the marketing objectives and develop relevant tools and PR methods;
  • creativity;
  • initiative;
  • communication skills.