The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. 

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have an opportunity in the Professional Products Division for the position of DTC Manager for brand Kérastase. In this role, you will be responsible for driving DTC strategy and execution.

You should have at least 6 years of relevant work experience of which at least 2 years include handling a DTC platform. The location of the job will be in Mumbai and prior experience in luxury, beauty or FMCG will be advantageous.

Responsibilities:

Drive the brand’s D2C platform

1. Manage the brand’s DTC platform including its 3-year strategy
2. Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel.
3. Create and maintain an online e-business plan: communications calendar, product exclusivities, cross selling mechanisms, data ownership 
4. Plan and execute strong and efficient promotional campaigns in keeping with the brand’s overall vision and guidelines
5. Meet the D2C platform sales targets
6. Own and manage SEO measurements and monitoring methodologies 
7. Oversee the implementation of CRM strategy and data management
8. Manage Competitive, market and best practices intelligence 
9. Achieve excellence through optimization and innovation 
10. Establish and maintain relationships with key stakeholders within the Company (marketing, sales and education)
11. Agency Management - Liaise & manage relations with distributors, Social Media, Website, Online Media Buying,& Performance Media Agencies

Key Competencies 

Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected.

• At least 2 years of DTC experience
• Specialization in Digital Media
• FMCG, beauty or luxury industry experience is preferred
• In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats and measurement
• Ability to represent L’Oréal’s perspective to internal and external stakeholders as well as provide subject matter expertise to Marketing Teams on Digital and E-commerce.

Key Relationships: 

• Internal Interactions: Marketing, Commercial, Education, CMI, Control etc. 
• External interaction with agency partners, DTC partner, vendors. 

Physical Demands (e.g. % travel):

• Travel will be need based

Education:

• Post Graduation/Masters in Business Management/Communications OR Specialization in Marketing /Media

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.