Domaine: Retail Terrain

Type d‘emploi: Temps plein

Ville: Comunidad Valenciana - Alicante

Pays/Région: Spain

Reps sell out: Motivate, manage and develop doors within a given geographic area for a specific brand portfolio.


Achieve the sell out targets and qualitative and quantitative objectives set by the Area Manager. Control the sell-out of the doors under his/her responsibility, establish an action plan with his/her manager, using, in particular, sales panels


  • Cycle to BAs

    • Launches presentation showing product features, benefits, usage…& receiving BAs feedback. Deliver of training material and BA gift.

    • Presentation of the future campaigns with all its materials.

    • Current animation: review of the window & plv (check of the central agreement). Ensure all materials are available in the pos (gifts, samples…). Ensure all BAs are informed about the animation.


  • Merchandising :

    • Guarantee the brand image expressed at the point of sale

    • Merchandising roll-out according to brand guidelines.

    • Ensure products are advantageously displayed on Ensure new products are given the necessary exposure

    • Ensure all brand elements are correctly displayed: TGM, glorifyers, sleeves, visuals…

    • Negotiation of secondary placements, control of centrally agreed placements

    • Administration of testers

    • Inform to the sell in team about:

      • Stock review (pillars & launches)

      • Situation of returns.


  • Training :

    • Product training and presentation.

    • Deliver of training materials.


  • Motivation of BA’s.

    • Develop a close relationship with store managers & BAs.

    • Coordinate challenges to stimulate sales. BA’s gifts delivery.

    • Get relevant information from BAs (traffic, sell out…)


  • Sell out:

    • Generate sell out sales in the PoS accompanying BAs in their role:

      • Applying brand sell-out methodology.

      • Demonstrate fundamental product knowledge (features, benefits, usage) and application techniques.

      • Provide service and beauty advice to the consumers in the PoS creating positive consumer experience.

      • Boost linkselling opportunities.

      • Handling consumer complaints.

      • Follow brand CRM procedures to recruit and to feed our loyalty programs.


  • Competitors follow up.

    • Gather information and provide feedback on competitors’ products, launches, merchandising…etc. Klee update.

    • Check competitor’s animations (products, gifts, windows, plv…) and BA’s perception.

    • Global analysis of the situation of the brand and the competitors in the PoS –improvement or deterioration-, communication to the area manager with proposals.

  • Ensure that brand sales events are implemented correctly in the points of sale and follow up of the achievement of event targets. Control the stock previous to the event.


  • Define action plans for top doors in order to maximize sell-out. Identify opportunities and win new consumers in accordance with the objectives set by the brand.