Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Madrid (Madrid)

Pays: Spain

About the job: social paid specialist will be in charge of the Business Manager and ad tech operations of all campaings for all brands, reporting to Head of Precision Advertising, under Media Director supervision. Business Manager ops will be around 80% of the time, being responsible to:

-      Platform Management:

o    Consultancy and support to brands in implementing social paid in their campaigns.

o    Help brands translating their campaign objectives into a social advertising brief, including relevant audience segments, digital advertising journeys, consumer data pools and activation techniques,

o    Pilot new features from ad technologies

o    Focus on automation

o    Identify opportunities for media efficiency savings.

-      Ad tech operations:

o    Responsible to ensure the best set up to social campaigns (golden rules)

o    Execute and run campaigns on social

o    Being able to reach digital media goals and targets.

o    Combine data analysis and optimization strategies for campaigns.

o    Build the right process to optimize digital media campaigns

o    Consistently monitor and analyze campaigns to ensure full delivery and performance expectations.

o    Being part of reporting decisions and defining the correct KPIs per each campaign.

o    Admin. Management for all social platforms.

o    Support performance analysis.

o    Identify unique reach cross-device and platform

-      Upskilling:       

o    Mentor digital teams in Brands

o    Collect and codify guidelines, strategies and best-practices

o    Train the teams locally to upgrade the understanding of marketing teams of the platform.

Experience

o    Social paid expert at performance agencies.

o    5+ years in digital advertising; at least 2 years of focused experience planning and/or executing social ad campaigns (e.g., 2 years working as trading desk specialist)

o    Knowledge and skills in trafficking.

Skills

  • Technical skills
    • +5 years of professional experience.
    • Ability to evaluate, process and visualize large datasets.
    • Numerical and Analytical experience.
    • Proven ability to work with and influence cross-functional teams.
    • Manage the right set up in ads manager.
    • Capitalizing the ownership of all the Analytics platforms such as: FB attribution, GA360,…
    • Ability to effectively translate strategic marketing objectives into social ads campaigns
    • Strategic planning and media effectiveness
  • Personal skills:
    • Strong communication skills – in particular, proven ability to communicate & translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies
    • Combine analytical and strategic thinking skills with marketing knowledge
    • Strong project management skills (e.g., building & rigorously tracking work plan)
    • Ability to work effectively with multiple teams in complex environment

Qualifications

  • Bachelor's degree in business, marketing, advertising, science, economycs…
  • High English level spoken and written
  • Certification in or extensive hands-on experience running campaigns in FB (Business Manager)

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