Job Title: Senior Manager, D2C Growth Marketing

Location: NY, 10 Hudson Yards

Reports To: Director, D2C eCommerce Growth Marketing

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

What You Will Do: 

The role of the Senior Manager, D2C Growth Marketing will be tasked with supporting the VP of D2C and Director, D2C Growth Marketing with developing best-in-class strategies and KPIs to sustainably grow and elevate the Direct-to-Consumer business and upskill our D2C teams.  

In addition to advising and enabling the brand D2C teams to drive the day-to-day business, this role will also be the key business lead for leading transversal D2C initiatives, specifically: 1) unlocking and driving personalization across multiple touchpoints, and 2) developing activation strategies for our portfolio of digital service offerings.  

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables.

• Provide competitive benchmarking and market analysis to measure, and ultimately, increase direct-to-consumer market share, including providing brands with best practices observed across the industry.
• Share and socialize successful insights and tactics learned across internal L'Oréal brands.
• Develop a standardized process of analysis and reporting that will empower brands to better execute upon analyses, plans and overall strategies.
• Adapt and cultivate a “measurement as a religion” mindset across teams and brands.
• Develop, measure, and track the KPIs for success across the division.  This role should help further a culture obsessed with these success factors and determining the necessary levers to improve the business.
• Partner with cross-functional teams (including but not limited to supply chain, platform/site teams, merchandising and media) to discover and synthesize the relevant insights that can be shared across the organization and developed into omni-channel programs and campaigns.
• Be the divisional lead and liaison for building a business case justification for new feature, services, or platform development.
• Be the brand expert for all data-related questions and insights pertaining to performance.

Key Challenges, Issues and Complexity  

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of executing a variety of strategy. This position will require moderate supervision to maintain a proper corporate direction.

What We Are Looking For: 

Required Qualifications: 

• 6-8 years working in Digital Marketing or eCommerce businesses, with direct-to-consumer experience a plus
• College Degree   
• Demonstrated strength in communication and influencing skills, especially with senior leaders or large organizations; not only written and verbal, but also in the engagement of internal and external business partners
• Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to eCommerce and consumer analytics
• Strong computer skills necessary (All Microsoft Office programs) with heavy focus on reporting tools including Google Analytics and Tableau
• Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Highly collaborative across different stakeholders in a matrixed environment
• Strong projection & forecasting skills
• Open to new ideas and actively builds networks to achieve goals
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills  

What’s In It For You: 

• Salary Range: $107,500-$150,500
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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