Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: New York, NY

Pays: United States

Senior Manager, Digital Platform & Analytics – L’Oréal Paris

Job title: Senior Manager, Digital Platform & Analytics 

Division: Consumer Products Division

Reports To: Assistant Vice President, Consumer Activation

Location: New York, New York


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The Senior Manager, Digital Platform & Analytics will work closely with the Assistant Vice President will help in the development and execution of a best in class integrated customer strategy, including search engine optimization and analytics, across all digital channels for L’Oréal Paris. The Senior Manager will work with the Platform team, along with multiple marketing stakeholders/agencies/global partners to help define the digital roadmap, lead business requirements gathering/brief development and execution of projects delivering best in class user experience and service across all digital channels, leading cross functional teams, to ensure that all milestones and business goals are met. 

This key role is critical to the L’Oréal Paris brand strategy and the Senior Manager must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and a global team.


Job Responsibilities:

  • Assist in defining platform strategy and roadmap encompassing website, mobile site, new digital tools and development of best in class mobile and social applications
  • Oversight of daily web operations including business planning, content strategy and development, online marketing, customer service, and web analytics.
  • Co-own SEO goals with broader team
  • Partner with ICC, Marketing, IT, and multiple agency partners to evolve L’Oréal Paris’s digital vision and ensure the platform supports all key business objectives.
  • Lead the project management of digital creative development and production including the approval process and QA testing.
  • Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects
  • Strategize and ensure integration of Data Driven Marketing (DDM) campaigns
  • Manage the ongoing updates and maintenance of services like Modiface, Bazaarvoice, and site tools
  • Work closely with marketing to develop clear and solid digital briefs related to new platform enhancement, tool development and content planning/production
  • Lead agencies and internal partners to develop and present solution proposals & recommendations, including analysis of options, justifications, and tradeoffs to sell through projects to senior management and to secure budgets
  • Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned.
  • Work with global/agency counterparts to establish best practices

What We Are Looking For:

  • Candidate must have a proven track record in digital project management (including large-scale projects)
  • Strong marketing brief and business requirement development
  • Must have experience with Google Analytics and reporting
  • Solid understanding and experience in CRM and DDM a plus
  • Must have experience in creative development : from business requirements to wireframes (including UX) through to QA testing
  • Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Excellent teamwork skills
  • A facilitator and collaborator; able to work in fast-paced, demanding environment
  • Technical familiarity and experience with back end technologies and content management systems; Sitecore experience a plus

Required Qualifications:

  • BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
  • 6 to 10 years relevant industry experience (beauty experience not required)
  • Strong and proven interactive track record/performance

Preferred Qualifications:
  • Background/interest in cosmetics/beauty/fashion fields preferred

What’s In It For You: 

  • Salary Range$114,900 - $160,900 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.