Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Johannesburg

Pays: South Africa

KEY JOB ACCOUNTABILITIES:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management

  • Implement new launches, maintain growth in pillar products and animate core catalogue

  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

  • Adapt communication material (imagery, digital, point of sale)

  • Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines –

  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

  • Manage PPP budget and ensure sales forecast accuracy

  • Effectively prepare clear messages for senior management

Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan

KEY JOB ACCOUNTABILITIES:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management

  • Implement new launches, maintain growth in pillar products and animate core catalogue

  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

  • Adapt communication material (imagery, digital, point of sale)

  • Mobilise and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines –

  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

  • Manage PPP budget and ensure sales forecast accuracy

  • Effectively prepare clear messages for senior management

  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan


TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:
  • Computer literacy
  • Good Negotiation skills

  • Knowledge of clients and competition within the beauty environment

  • Good numeracy and ability to control budget

  • Good presentation skills



  • Advanced excel skills

  • Advanced PowerPoint

  • Good interpersonal skills

  • Negotiation skills

  • Project Management

  • Good team player

  • Ability to work flexible hours to meet deadlines


MARKET & CONSUMER INSIGHT:


• Identifies market drivers


• Translates trends and consumer knowledge into meaningful insights


BRAND DEVELOPMENT:


• Thinks brand strategy


• Imagines disruptive products & services


• Develops integrated campaigns that work


• Integrates retail & shopper expertise


ACTIVATION EXCELLENCE:


• Delivers excellence with agility and rigor


• Integrates sustainable, business consciousness


COLLABORATIVE LEADERSHIP:


• Creates collaboration for bigger success


• Shares & leverages best practices

 

EDUCATION & EXPERIENCE


    • B Com, Advertising or IMM 3 year tertiary education (minimum)

    • Prior work experience in FMCG marketing, sales or advertising beneficial

    • Finance (P&L, price & PRI settings, sales forecast knowledge

    • Knowledge of new media technologies

    • Knowledge of products, market trends and consumers

    • Research data analysis

    • Knowledge of local Retail channel

    • Minimum 5 years' experience at similar level




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