Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Johannesburg

Pays: South Africa

KEY JOB ACCOUNTABILITIES:

 

Orchestrate the launches and push growth of pillar products using product, market and consumer expertise, to contribute to the continued growth for the brand and the consumer relationship.


  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management

  • Implement new launches, maintain growth in pillar products and animate core catalogue

  • Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences

  • Adapt communication material

  • Mobilise and work with other departments (sales, supply chain, education, etc.) and partner agencies to build broader business strategy; meet the deadlines

  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

  • Manage budget

  • Effectively prepare clear messages for senior management own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand


PERSONAL & PROFESSIONAL COMPETENCIES REQUIRED



  • Identifies market drivers

  • Translates trends and consumer knowledge into meaningful insights

  • Thinks brand strategy

  • Develops integrated campaigns that work

  • Delivers excellence with agility and rigor

  • Integrates sustainable, business consciousness

  • Creates collaboration for bigger success

  • Shares & leverages best practices 






EDUCATION, TRAINING AND EXPERIENCE REQUIRED


  • B Degree in Marketing or similar
  • 3-5 years marketing / sales experience essential
  • Computer literate on MSOffice – Excel proficiency MANDATORY






L'ORÉAL COMPETENCIES


  • Innovator

  • Strategist

  • People Developer

  • Integrator

  • Entrepreneur






 









#}