Fonction professionnelle: Marketing

Type de poste: Permanent

Type de contrat: Full - Time

Site: Shanghai - Shanghai

Pays: China

Develop innovative products, renovate pillars-product to ensure continued growth for L’Oréal Professionnel hair color in China.

Responsibilities:
- Collect, compare and synthesise market data (consumer, markets, competition, digital…), generate insights and suggest actions based on findings

- Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends

- Orchestrate the product development process including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update  piloting tools and reporting (Magellan etc) and meet the deadlines

- Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)

- Effectively prepare clear messages to present to senior management

Requirement:

- Must have make up or hair color (preferred) experience

- Very fluent in both English and Chinese

- Have experience in product development

Working location

Park Place (but need to be flexible to travel to Loft and R&I from time to time)


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