Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: El Segundo, CA

Pays: United States

Job Summary:

The position is responsible for supporting the long-term CRM vision & Data Activation across all consumer facing channels in order to build profitable, long-term customer relationships. This individual will be responsible for managing and maintaining the activation, tracking and measurement of all brand owned data across all activation channels including, but not limited to, email, media, social, etc. Providing consumer insights that are data driven across the customer’s lifecycle and multi-channel touchpoints that can be applied within you the business.  


Collaborate with multiple stakeholders including, but not limited to executive management, category heads, media teams, external vendors, retailers & marketing partners to drive data driven programs and initiatives. Work to support strategic brand objectives, launches, and activities; responsible for increasing conversion, repeat rate and segment & target customers more precisely, improving the number of active and loyal customers. Partner and support the brand teams to action against annual plans to drive business results.  


Blend brand marketing with direct marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward quantifying and improving ROI. Maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Retailer databases) to create multi-channel strategies. 


This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables. 

- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities that drive increased engagement and revenue. 
-Provide consumer insights support as well as audience development support for digital media campaigns. 
-Blend brand marketing with direct marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward measuring and improving results. 
-Create and continually refine and help optimize direct-to-consumer communications (including email, SMS and direct mail) with new martech and models 
-Manage external agency and multiple vendor relationships as related to CRM, loyalty, consumer marketing and database management 
-Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans and first party data activations. 
-Create and lead the development of brand analytics, segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty. 
-Manage the distribution and presentation of CRM reporting and status to executive stakeholders 
-Be the brand expert for all data-related questions and insights 
-Partner with media and platform/site teams to drive development omni-channel programs and campaigns 


Section 3: Job Requirements: 

-College Degree  

- 5+ years in a direct to consumer CRM role 

- Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles 

- Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to CRM and consumer analytics 

- Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners

- Ability to lead presentations and effectively analyze and translate data into actionable business plans 

-Highly collaborative across different stakeholders in a matrixed environment 

-Strong projection & forecasting skills 

-Open to new ideas and actively builds networks to achieve goals 

-Self-motivated, results and solution oriented, strategic thinker 

-Strong time management and prioritization skills  

-Strong computer skills necessary (All Microsoft Office programs) with heavy focus on Powerpoint  

-Experience working in “direct-to-consumer” environment is preferred, but not required 

-Experience developing or running a brand loyalty program is preferred, but not required 



Section 4:  Judgement and Decision Making: 

This role will require a balance of analytical thinking, communication skills and data management skills as it will require a demonstrated ability to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction within a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes in-house expert on the account database to influence, convince, and introduce new ways of executing CRM. This position will require moderate supervision to maintain a proper corporate direction. 


Projected Salary Range: $107, 500 - $150,500/year + bonus + benefits


Required Competencies 

1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures) 

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.   

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.  

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights 

5.  Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity 

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas) 

7Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks