Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: New York, NY

Pays: United States

Sr Manager Influencer Marketing – L’Oreal Luxe Division     

The Influencer Marketing Sr Manager within our Luxury Division will spearhead the development of the division’s direct sales influencer strategy from design through to execution, and the optimization and management of the division’s top-of-funnel influencer activations.

The Influencer Marketing Sr Manager will nurture existing lines of business with relevant key digital channels (Instagram, Facebook, Youtube) while exploring new channels all with the goal of optimizing and future-proofing an overall influencer strategy. We are looking for a passionate, creative, innovative customer-driven content coordinator and amplifier. As the Influencer Marketing Sr Manager, you will breathe life into our luxury product portfolio and will write the next chapter for influencer marketing across our unique brand portfolio.

Essential Duties & Responsibilities:

  • Finding relevant influencers from micro to 5M+ followers on a variety of social media platforms (youtube, Instagram, tiktok)
  • Developing pricing & CAC benchmarks for followers/engagement by channel and brand
  • Engaging and negotiating with potential partners
  • Identifying which brand(s) are the best potential fit with various influencers
  • Partnering with digital team on measurement, tracking, and reporting of revenue streams
  • Managing a significant budget and ensuring we stay within CAC goals by brand and time period
  • Building and nurturing long-term relationships with relevant influencer partners

Job Requirements:

  • 7 + years’ experience in social media marketing, influencer marketing, public relations, digital consumer products, digital content management or similar
  • 5+ years working with influencer or social media strategy
  • Required BA/BA degree in related field
  • Data and performance driven skills, ability to demonstrate ability to synthesize data from campaigns
  • Experience building a new program from the group up within influencer marketing
  • Aptitude to thrive a fast-paced and rapidly changing environment



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.


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