Fonction professionnelle: Research & Innovation

Type de poste: Permanent

Type de contrat: Full - Time

Site: İstanbul

Pays: Turkey

We are looking for a Consumer & Market Insight Director who will directly report to the Country General Manager. The Consumer & Market Insight Director will design and implement L’Oréal Turkey CMI strategy to contribute to the growth of the country business by reaching the best of beauty market, consumer and performance understanding. Your previous team management experience will help you to develop and lead strong and talented team.

 

WHAT YOU’LL DO

 

Under 3 main topics, you will be responsible for:

 

  • Market understanding :
    • Build, regularly update and report a 360 multi channel vision of the beauty market (including ecommerce, retail, door to door etc.)

 

  • Consumers understanding :
    • Understand usage and attitudes towards beauty, detect tribes and trends for marketing teams to transform them into innovative products or campaigns before competition
    • Support marketing teams to evaluate new concepts and formulas performance through traditional and online methods (social listening)
    • Support category teams to understand shopper omnichannel journey and build best in class merchandising with our clients

 

  • Performance tracking :
    • Track monthly retail performance through classic scanning
    • Track penetration through ad hoc studies
    • Build a system to track 100% omnichannel performance easily
    • Create a new system to track more systematically the ROI of our marketing activities
    • Source and deploy group, regional or local state of the art innovative tools and methodologies with a big focus on Digital
    • Contribute to the international insights consolidation by sharing local consumer journey and market insights with CMI Zone representative
    • Management of consumer call service center (outsourced)

 

DO YOU HAVE WHAT IT TAKES

  • 4 years’ university degree

  • At least 12 years in market research (at a manufacturer and/or market research agency), food / beauty industries. Mastering insights is a must-have.

  • On top, the candidate needs to be master market data topic and to be digital savvy

  • Open minded, can effectively collaborate with internal and external expert communities

  • Good communications skills (clear communication and power to convince) to build and spread consumer centric culture

  • Curious, enthusiastic, rigorous

  • Fluent in English


 WHAT COULD L’ORÉAL OFFER YOU
  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way

  • Work with some of the biggest brands and experts in the business, and the most passionate people

  • A diverse environment

  • Opportunity to be at the center of digital transformation

  • World class training and development

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.

#WEARELOREAL

Take a closer look at our world here!

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