Now, we can start talking about our story of leading the beauty. Let's be honest, we grow fast. So we have redefined leadership; As Online & Social Product Manager, L'Oréal Professionnel you will have the opportunity to learn more than you have in the past. When you get used to being together with the best, you will realize that you have already been one of them.
What we expect;
4 years’ university degree and excellent communication skills in English,
Strong digital mindset
1 to 3 years of marketing, social media and community management, CRM, data and website management, and execution experience in FMCG,
Strong communication skills
Defining Search and Communication strategy, you will be expected to develop innovative and meaningful content for brand website, based on DMI input. You will be managing search budget, developing local CRM brand strategy, performing (incl. content creation, e.g. newsletters) and monitors CRM campaigns, along with the Social & Advocacy Brand Manager and in coordination with other brands. You will also track KPIs defined for CRM, manage and monitor data acquisition strategy (using all levers: points of sale, social media…), in line with the Division / Group recommendation, assisting database growth to enable high value targeted retention campaigns.
Defining social media strategy by network, based on DMI guidelines and annual brand plan, you will ensure community management, capture, select and approve consumer/ customer generated content.
You will be owning the relationship with influencers (identification, contact strategy, influencer events…), activating online community to maximize reach via content generation, executing CRM campaigns, along with the Online Brand Manager.
You will be expected to drives insights out of Social CRM Manages reviews and ratings programs and submit products for review and ratings.
You need to have;
You need to have strong communication skills and negotiation skills because you will cooperate with highly passionate and innovative functional and cross functional teams such as sales, logistics, finance, business development etc. With your strong analytical thinking you will be able to analyze market and consumer data, as a core member of the team you will have strong sensitivity for beauty because our marketing team creates the best local and global initiations in beauty industry,
With the desire to make a difference you will be able to develop the project as you wish,
Do not worry, when you take the initiative for the world's most prestigious products, you'll witness how beauty can changes our lives,
So, if you've ever wanted to be on a team that's focused on learning at a blistering pace, we want to get to know you.
L'ORÉAL Turkey performs in 4 different business units; Consumer Products, Professional Products, Luxe and Active Cosmetics division. Leading the global beauty market, L'ORÉAL has 83,000 employees in 150 countries. L'ORÉAL operates with 42 factories and 145 distribution centers around the world.