Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: İstanbul

Pays: Turkey

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.

Reporting directly to the Media Manager and working closely with the marketing team and agency. Precision Advertising Specialist will be in charge of assisting all brands in their ramp up in Precision Advertising: he / she will support Brands in defining their Precision Advertising campaign strategy, will identify and ensure the diffusion of best practices, challenge media agency when relevant, and pave the way for L’Oréal to leverage the best partners and techniques through ongoing test & learn.


WHAT YOU’LL DO

  • Support Brands in defining their Precision Advertising campaign strategy

  • Overview the overall set-up of campaigns journey cross-platforms (owned websites, Facebook channels, and YouTube channels, ad tech platforms),

  • Implementing Global guidelines of Headquarter to local processes

  • Developing Country guidelines for digital campaign KPI’s

  • Consulting  marketing teams in order to increase efficiency on digital media investments

  • Optimize programmatic platforms for e commerce for maximum revenue generation

  • Periodic reporting and analysis of our programmatic efforts

  • Collaborating with digital managers in order to ensure all global & local guidelines and know-how is used to maximize the efficiency of programmatic investment

  • Use analytics and other possible tools & technology to track and understand the consumer experience across all programmatic environment


    DO YOU HAVE WHAT IT TAKES
  • Min 5 years’ experience in digital marketing (min 2 years in programmatic/DSP experience is mandatory)

  • Extensive, detailed knowledge of digital advertising and programmatic advertising and Technologies

  • Excellent leader and strategist, who builds strong relationships horizontally, vertically, and both internally and with external partners

  • Ability to translate all available data & consumer behaviors into business opportunities.

  • Ability to effectively translate strategic marketing objectives into engagement tactics


    WHAT COULD L’ORÉAL OFFER YOU
  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way

  • Work with some of the biggest brands and experts in the business, and the most passionate people

  • A diverse environment

  • Opportunity to be at the center of digital transformation

  • World class training and development


  • #WEARELOREAL


  • Take a closer look at our world here!

     

     

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