Domaine: Commercial & Retail

Type d‘emploi: Temps plein

Ville: Southeast - São Paulo

Pays: Brazil


L'Oreal operates in a unique distribution channel called Travel Retail covering POS such as Airports, Airlines, Cruise ships, border stores, downtown duty free stores. We are seeking a Retail Education & Sales Coordinator for Active Cosmetics & Professional Products Division based out of Brazil (Sao Paulo or Rio) to cover the brands La Roche Posay, Vichy, and Kerastase.  

Candidate must be able to travel 70% the time within LATAM.  Candidate must speak Portuguese & Spanish with strong fluency and English with working proficiency.

Please submit your application in English.


JOB PROFILE

  • 2 - 4 years of experience in retail, sales, education
  • Strong sense of team spirit and collaboration
  • Strong communication skills in written and verbal in Portuguese, Spanish (working proficiency in English)
  • Results driven with analytical thinking
  • Experience in recruiting, training, and motivating sales staff
  • Understanding of business acumen and marketing including beauty industry business, competition, brands
  • Strong proficiency in Powerpoint and Excel
  • Understanding of the retail environment including merchandising, inventory management, sales
  • Proactive with entrepreneurial spirit to solve problems
  • Strong background in skincare/cosmetology a major plus
  • This role reports directly to the Retail & Sales Manager, who is based in Miami, Fl.

MAIN RESPONSIBILITIES OF THE JOB


1. ASSISTS IN RECRUITMENT / TRAINING / MOTIVATING THE STORE TEAMS 

  • Develop & adapt new training material in different formats (product based, métier oriented, Air L’Oreal App updates, video creation…)
  • Partnership with CM’s in conforming the best possible sales teams (clear brief to retailers / identify the right profiles)
  • Keep the team educated (seasonal reminder, organizing training calendar…)
  • Support on team’s retention:
  • Ensure Brand competitiveness in compensation (salary, commissions, incentives…) 
  • Develop / propose / organize incentive actions for BA’s & CM.
  • Keep track of training sessions on dashboards, optimize budget / expenses. 


2. SUPPORTS THE BUSINESS PLAN FOR HIS / HER REGION

  • Identify the key business drivers of the region / stores. Work on building targeted action plans to achieve the given targets. 
  • Analyze the competition / LM prices comparison up to date 
  • With Office team, manage A&P’s investments for the clients, measuring ROI of actions.
  • Promoters / incentives / promo allowances
  • Salaries / commissions / bonuses
  • Returns / destruction 
  • Testers optimization
  • Identify business opportunities to maximize sales (drive to store / conversion / events…)
  • Manage the store openings: work with local retailer / merchandise the store / follow up of results etc. 
  • Share feedback / insights with the office team (animations implementations and results, inventory, teams, store maintenance, competition…) 
  • Analyze the business of the region: send monthly reports with sales analysis and recommendation to management. 

3. ENSURES MERCHANDISING COMPLIANCE

  • Along with Counter Managers, executing in store Marketing animations (adapting visuals, planograms, gifts, etc)
  • Implement, together with BAs, merchandising guidelines at POS
  • Collaborate with Merchandising team to follow-up and take care of small repairs
  • Guarantee Brand image on the POS. 
  • Seek & negotiate additional exposure for Key Launches / animations