Fonction professionnelle: Sales & Business Development

Type de poste: Fix Term

Type de contrat: Full - Time

Site: Shanghai

Pays: China

KEY JOB ACCOUNTABILITIES

To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence. 

• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity 

• Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams 

• Monitor and improve processes to better link marketing and commercial activities 

• Manage budget and ROI for his/her specific Trade Marketing activities

PROFESSIONAL & TECHNICAL COMPETENCIES

MASTERS COMMERCE FUNDAMENTALS 

• Activates Business Drivers 

• Pursues turnover and profit optimization 

• Stays up-to-date with market, consumers& competitors 

• Builds on categories Shopper insight 

DEVELOPS CUSTOMER CENTRIC BUSINESS 

• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon 

• Influences the retailer/prescriber/Salon 

• Builds retailers development plans 

• Manages intermediate agent relationships 

• Adapts brand distribution strategy 

• Collaborates across functions 

BUILDS SELLING PROPOSITION & NEGOTIATE 

• Builds Selling story 

• Sets negotiation priorities 

• Conducts Win-Win negotiation 

• Ensures compliance 

MONITORS SELL IN & SELL OUT EXCELLENCE 

• Forecasts business with accuracy

• Drives Point of Sales field execution 

• Follows-up & controls 

• Masters brand selling scenarios 

• Manages BA/DA staffing & relationship

#}