Fonction professionnelle: Digitale

Type de poste: Contrat A Duree Determinee

Type de contrat: Temps plein

Site: Ho Chi Minh City

Pays: Vietnam

MAIN JOB RESPONSIBILITIES: 

70% Influencer Marketing Development and Management:  

  • Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams. 
  • Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes.  
  • Monitor influencer online & social performance, manage and optimize cost efficiency of activities. 
  • Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group. 
  • Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy. 


30% Social Community Management: 

  • Build social strategy frame, social channel direction, planning and define success metrics for each channel 
  • Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams 
  • Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations  
  • Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners  

 

REQUIREMENTS:

  • More than 5 years of relevant work experience in related scope of work. 
  • Strong Digital marketing experience, particularly in the areas of Social Media, Video, Search and Digital Analytics. 
  • Having experience in working with KOLs, social management or content creators 

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