Fonction professionnelle: Digital

Type de poste: Permanent

Type de contrat: Full - Time

Site: Seoul

Pays: South Korea

2. Key Job Accountabilities

Oversee the brand’s online sales and develop eCommerce strategic roadmap to ensure eCommerce businesses are in line with brand’s positioning and objectives (including indirect ecom, e-boutiques channel as well as mobile)

Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online to ensure synergies between the brand’s own digital activities and those of the retailers. Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.

Works closely with marketing to define the consumer experience and e-merchandising

Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices

Ensures that the brand presence and journey online is consistent with overall brand standards and strategy 

Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

Scale direct to consumer online sales

Oversee performance & optimization of eCommerce operations including:

Ø  Site conversions

Ø  Cross & Up-selling across shopping experience including post-sale

Total costs of operations

Ø  Define, plan for & justify budget requirements of the brand in eCommerce

Ø  Define and Monitor KPIs to optimize ROI for implemented actions

Ø  Manage the external agencies and technical partners

Ø  Work with Regional & Local IT team members to be the Business User and represent the business needs in overseeing the implementation, maintenance, enhancements of E-Commerce platforms

3. Qualifications


Bachelor’s degree

Years of experience

Manager: 8+ years of experience in eCommerce

Specialist: 3+ years of experience in eCommerce


- Must demonstrate a good understanding of eCommerce (preferred CPG industry)

- Previously managed Direct E-Commerce and Indirect(E-Retail/PurePlayer) Businesses

- Strong interpersonal skills

- Comfortable in communicating with different nationalities & different cultures in English

- Worked on other Enterprise E-Commerce technology platform is a plus


Fluent in both Korean and English

Other Skills

Proficient with Microsoft Excel, PowerPoint and Google Analytics any other analysis tool