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Junior Digital Marketing Associate - Carol's Daughter & SoftSheen-Carson Consumer Activation

Titolo della posizione: Transversal

Tipologia di contratto: Fix Term

Orario di lavoro: Part - Time

Sede: New York, NY

Paese: United States

Job Title: Digital Junior Marketing Associate

Reports to: Assistant Vice President- Consumer Activation Lead

Location: New York, NY

Come and be a part of the exciting and dynamic world of L'Oréal USA as a Junior Marketing Associate! The L'Oréal USA 12-Month Junior Marketing Associate (JMA) internship program allows creative visionaries and strategic thinkers to enhance their marketing knowledge in a fast-paced and hands-on environment. The JMA program is paid internship opportunity for candidates who have graduated with a degree within the last 12 months and is able to work 40 hours per week.

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

POSITION PURPOSE

This role will support the Consumer Activation team (DDX, Media, Platforms) for the Carol’s Daughter & SoftSheen Carson Teams to build best-in-class digital experiences for consumers. This team is responsible for driving and executing full 360 consumer centric programs – with the responsibility of key performance drivers such as rich data capture, driving qualified traffic, loyalizing existing users, recruiting new and enhancing the website experience and developing education.

JOB RESPONSIBILITIES

  • Leverage customer insight and constantly monitor the competitive landscape and market conditions to identify and take action on opportunities, issues, and risks.
  • Point person for all activities on SoftSheenCarson.com including development of key marketing/education pages, website hygiene and overall experience
  • Partnership with cross-functional teams and SEO agency, track and optimize on-going including day-to-day management of blog (and agency), and development of a keyword strategy.
  • Oversee the planning and development of site production and ensure all cross-functional deliverables are met in accordance with assigned deadlines.
  • Oversee innovation and new concept development, strategy, planning, testing, and implementation of all e-commerce and platform initiatives.
  • Develop insights from analytic tools and take decisive action on site based on web metrics
  • Support the digital leads on campaigns in progress to ensure best in class 360 digital launches
  • Lead all creative development in terms of timelines, trafficking of assets and liaising with our creative agency. Additionally, ensuring rounds of creative are efficiently managed and feedback provided.
  • Excellent oral, written and interpersonal skills - strong presentation skills are required
  • Ability to project manage concurrent prioritizes with a focus on detail and timing.
  • Ability to work cross functionally and influence key decision makers in the organization
  • High analytical skills and strong affinity for all things technical
  • A self-motivator with strong interpersonal skills and a can-do attitude.
  • Intuitive and inquisitive self-starter with passion for product, consumers and retail.
  • A proactive team player who thrives in a goal-oriented, dynamic, ever-changing, fast-paced entrepreneurial environment while juggling multiple priorities with a sense of urgency.

                     Support media lead on managing flowcharts and actualization of spend documents, as well as coordination of reporting with Paid Social vendor.

                     Manage digital campaigns for marketing calendars to ensure total visibility across brand

                     Work on social campaign reporting, comparing MoM performance and insights & analysis

                     Catalog campaign creative to track media activity throughout the year

                     Be lead attendant on meetings and share back learnings for team to ensure information fully disseminated across CAL team.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

 

QUALIFICATION STANDARDS

Education/ Experience/ Licenses or Certifications:

  • Bachelor’s Degree (Advanced Degree desired) and 1-2 years of digital marketing experience within the beauty, CPG, or relevant luxury industry.
  • Strong understanding of marketing principles and application – branding, advertising, CRM, analytics, SEM and SEO.
  • Demonstrated experience for UX best practices, site navigation, user flow and content management

SOFTWARE/ TOOLS

  • Proficiency in MS Excel, PowerPoint, Word, Outlook and web-based applications.
  • Must have experience with Ecommerce backend systems (Demandware a plus) and emarketing CMS (Sitecore a plus)
  • Working knowledge of HTML and CSS languages a plus
  • Must be proficient in Google Analytics and other reporting systems
  • Photoshop

What’s In It For You:

·         Salary Range: $24-$26.50 per hour (The actual compensation will depend on a variety of job-related factors which may include geographic location, education, etc.)

·         Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

·         Flexible Time Off (Paid Company Holidays, Volunteer Time, Summer Fridays & More!)

·         Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products)

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]rt.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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