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Director, Brand Engagement, Valentino Beauty

Titolo della posizione: Digital

Tipologia di contratto: Tempo Indeterminato

Orario di lavoro: Full - Time

Sede: New York, NY

Paese: USA

Job Title Dir, Brand Engagement – Valentino Beauty


Division: Luxe

Location: New York, NY

Reports To: VP Marketing, Valentino Beauty

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Do:

The Director of Brand Engagement will lead integrated communications for VALENTINO BEAUTY (Fragrances and Makeup): develop, implement, monitor and optimize the brand’s PR and social strategies, with the objectives to maximize brand awareness, consumer engagement, product desirability and ecommerce revenues in our categories.


  • In conjunction with Marketing, develop and execute powerful PR and social programs to install new products in a 100% locally relevant way and to educate the market to the brand’s vision and products
  • Grow the US A&I Market share through constant evolution of Reach, Video Views, Impressions and Engagement
  • Identify cross-platform digital marketing opportunities to drive consumption of brand content, engage consumers and drive revenue
  • Bring strategic recommendations to the VP of marketing to enhance the brand strategy as needed, based on industry trends, innovations, consumer preferences, performance reporting and consumer-focused data (studies, retailer consumer reports, competitive analysis, etc)
  • In partnership with the team’s AVP media, boost the best contents and activations to maximize reach and encourage organic social trends
  • In partnership with the brand’s D2C and eRetail teams, develop the right programs, activations and contents to boost traffic and conversions in our product’s pages on our and our retailer’s websites
  • Align strategies with the brand's global team to guarantee the consistency of the US plan vs the global brand vision while enabling the global team to understand our local specific needs
  • Manage and develop a team of Integrated Communications Talents
  • Manage budget related to this function


What We Are Looking For:

  • 8-10 year’s experience in social media marketing, influencer marketing, PR and event strategy
  • Bachelor’s degree in related field
  • Deep understanding of social platforms, beauty social trends, talent and social analytics 
  • Attention to detail and high level of organization
  • Experience managing budgets with moderate autonomy 
  • Strong written, oral, and interpersonal communication skills
  • Ability to effectively structure and articulate presentations 
  • Aptitude to thrive a fast-paced and rapidly changing environment


As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.


Additional Benefits Information As Follows:

Salary Range: $140,100-$203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  


  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
  • Employee Resource Groups (Think Tanks and Innovation Squads)  
  • Access to Mental Health & Wellness Programs   


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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