Job Title: Director – Consumer Data Activation Lead

Division: Consumer Products Division

Location: Hudson Yards, New York City

Reports To: AVP – Data Driven Experiences, CPD CDMO

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Learn: 

This highly visible role will collaborate with the team in developing and executing a best in class integrated consumer strategy across all multi-channels including digital properties for the brand. They will be responsible for the execution and continuous refinement of CRM and Consumer Data strategy.

The candidate will work closely with multiple business stakeholders, agencies and division/corporate teams to manage email briefing, execution and post-campaign analysis and consumer data acquisition and retention strategies and execution, they will work on ‘Single View of Consumer’ learnings and provide insights on customer value and customer segments. This role will also include management of loyalty driving initiatives to help drive consumer engagement.

The successful candidate will have a demonstrated track record of professional excellence particularly in the fields of CRM/Multi-channel marketing (including web, mobile, email, loyalty) having managed best in class digital initiatives and led CRM in high-growth market-leading companies.

Responsibilities

• Database growth, hygiene and insights
  1. Manage consumer database, rich data collection, check for accuracy and mine for insights 
  2. Innovate on customer acquisition strategy and lead generation to grow quality at scale 
  3. Leverage deep consumer insights from first-party data in CRM & media activation. 
  4. Share learnings with other brand teams, Media, and BEL teams 
• Consumer CRM strategy, activation, personalization and testing 
  1. Tailor CRM approaches to fit specific brand needs and goals, partnering with marketing, IT and CDMO 
  2. Run consumer campaign strategy; design brief for email / SMS campaigns; measure and optimize campaign ROI 
  3. Conduct regular reporting to understand campaign and audience performance in all Medial channels
  4. Orchestrate multi-channel consumer journeys across owned, paid, and e-retail channels
  5. Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations. 
  6. Manage external partner (Accenture) in campaign support, execution and QA 
  7. Design and manage consumer engagement initiatives that enhance customer retention and value, using insights from broader Div / Multi-div resources. 
  8. Enhance testing practices to improve campaign personalization and segmentation for more effective targeting. 
• Consumer audience strategy for media activation
  1. Lead audience strategy and integrate with brand media & media agency partner. 
  2. Evaluate top audience usage, performance and sizing and translate findings to future campaigns.
  3. Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies. 

What We Are Looking For: 

Required Qualifications:

• BA/BS in Marketing, Communications, Business Management. 
• Relevant industry experience with 7+ years’ experience specifically in CRM and loyalty, required. 
• Strong and proven interactive track record/performance. 
• Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels 
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders 
• Excellent teamwork skills 
• A facilitator and collaborator; able to work in fast-paced, demanding environment 
• Analytical skills and in-depth database segmentation experience 
• Ability to work closely with a diverse group of individuals of various functional disciplines 
• Big-picture thinker and experience in a dynamic, high-growth environment 
• Must possess excellent creative, organizational, verbal and written communication skill 

Preferred Qualifications:

• MBA preferred, not required. 
• Experience with programmatic media is a plus 
• Background/interest in cosmetics/beauty/hair/skin care preferred 

Please note: This job description is a general outline and may be subject to change. 

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs. 

Additional Benefits Information As Follows: 

• Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) 
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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