The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. 

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Professional Products Division for the position of Advocacy Manager Social & Community. In this role, you will be responsible to Plan, develop, design and manage social, community and advocacy interactions across the brands digital channels to increase brand exposure, strengthen brand image and drive the brands sense of purpose. The location of the job will be Mumbai – HO.

Job Accountabilities:

I. Brand Advocacy

1. Create the strategic influencer framework for the brand: understanding the business objectives and brand journey. Identifying the right digital touchpoints for the various franchises with relevant Influencers across the funnel from Celebrities to Micro/ Nano. Identifying key influencers for annual/ long term partnership.

2. Reporting of key metrics linked to campaign deliveries
3. Create good, deep rooted relations with creators to ensure favourable relations and coverage for the brand.
4. Develop and ideate for digital first content that is insight driven and native to the creator yet adheres to overall brand ethos and codes.
5. Develop live streaming and Content to Commerce / Social Commerce capabilities for the brand.
6. Plan and manage the overall advocacy budget across categories
7. Build a consistent program for professional HD influencers to drive consistent engagement through the year, working with brand and education teams 
8. Build years tentpole moments to enhance the Pro advocacy machinery with brand and education teams

II. Define and enhance the brands social and PR presence; plan and manage the brand online social activity

1. In collaboration with brand managers, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

2. Monitor, maintain and strengthen consistent online brand identity
3. Keep up to date on social media trends and best practices educating internal and external stakeholders
4. Interact with consumers in social media channels using social media management software and related tools, including forums

5. Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

III. Drive the brands sense of purpose

1. Drive awareness of the brands sense of purpose among consumers by conceptualizing the brands sense of purpose campaigns and activations (global or local adaptations)

2. Plan and manage the sense of purpose awareness budget.

IV. Digital shoots and eventing

1. Key stakeholder in spokes management during international and local tentpole events.

2. Ideation and execution for digital shoots with spokes, creators – content ideation, coordination with production agency, celebrity crew and talent.
3. Event coordination and ideation for local launch events with creators.

Education & Experience:  

• Graduate / Post-Graduate
• Experience:  4-6 years

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.