The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. 

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Consumer Products Division for the position of Activation Category Manager. The location of the job will be Mumbai - HO

Mission: 

Key Responsibilities:

GTM STRATEGY

• Create the O+O GTM Strategy for CPD and brand activation in its channel (aligned with the total category strategy, brand ambitions). Differentiate by retailer where appropriate (based on channel and/or customer and shopper expertise).
• Define, own and track the sell out and market share target at category and brand level (aligned with divisional targets).

GTM ACTIVATION

• Define the assortment master plan at category and brand level (provided to the retail category manager to tailor and implement).
• Define the promotional strategy via brand ‘golden rules’ for total trade, then tailored to the channel and/or retailer dynamics where needed (as a framework for commercial who owns the promo budget).
• Design launch plans and hero SKU animation via shopper marketing initiatives.
• Define event plans, including budget planning.
• Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.
• Responsible for the trade marketing relationship with retailers: in collaboration with KAM, present to retailers our GTM strategy and support KAM with selling stories to commercially land activation plans.

KPIs:

• Category and brand market share targets (as per total division)
• Gross Margin % Budget and/or valo target          
• CNS Budget
• Advantage target position

Core Skills:

• Stakeholder management 
• Business relation management 
• Data driven decision making 
• Category growth management 
• Assortment optimization 
• Category vision 

Key Stakeholders:

• CBD Team: RGM, Merch Mgr.., Retail Category Mgr.
• Marketing: BBL, Product Brand Manager 
• Sales: Channel Heads, Tribe Head, KAM
• Others: CMI, E-Com, Control, Zone Category Team 

Job Architecture: 

• Reports to : Category Leader
• Specialization : Business Development
• Job Role : Category Activation Mgmt

Physical Demands (e.g. % travel):

Education:

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.