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Online Brand Manager CPD

Titolo della posizione: Digital

Tipologia di contratto: Fix Term

Orario di lavoro: Full - Time

Sede: Dubai

Paese: United Arab Emirates

ONLINE BRAND MANAGER

Accountabilities

Achieving sales targets through online retailers:

            Achieving brand conso targets through building differentiated shopper-centric online account strategies

            Enhancing performance, traffic and conversion on customer websites

            Working with retailers to activate the best tailored brand activity

            Ensuring the success of the online shopper path-to-purchase / consumer journey

            Data tagging for consumer performance on brand web sites (based on tagging strategy defined by CMO team)

            Knowing the online shopper inside out and providing that info [eg Nielsen data] to the rest of the team

Developing the strategy and preparing for key meetings:

            Owning trade day process from preparing to presenting

            Setting the overall strategy for online retailers 

            Developing and sharing and building an action plan based on feedback from shopper insight

Managing online content:

            Working with retailers and Commercial teams to ensure gold standard execution on retailer site (search, visibility, quality of content, reviews etc)

            Work with retail partners to understand needs, and develop relevant content

            Uploading PIM/DAM data to MyStudio / Opera

            Uploading content onto Brand Bank

            Successful paid and organic search rankings for campaign and always-on (supported by IMC/agencies)

Managing consumer CRM

            Consumer CRM strategy and execution (supported by IMC/agencies) for campaign activity (not always-on)

            Driving insights out of consumer CRM

Reporting and managing the campaign:

            Delivering weekly EPOS and update team on performance by category (sell out tracking)

            Contributing online elements of market share notes to Zone/DMI – Sell out tracking 

            Updating team on ‘online merchandising’ (Clavis) performance

            Gathering and reporting on online purchase data

            Undertaking online competition review from product / media pov

            Identifying content gaps

Merchandising

            Own online  merchandising for brand including NPD launches

            Driving shopper and retailer differentiation

            Managing the brand merchandising budget (Brandbank)

Qualifications, Knowledge and Experience Required

            Consistent strong performance and results in previous roles 

            Able to work cross-functionally at all levels

            Previous experience in consumer role is desirable

            Demonstrated strong commercial acumen in previous roles

            Demonstrated strong digital understanding

            Credible in front of the Trade