Job Title: Manager, Consumer Advocacy & Influence for L’Oréal Professionnel and AirLight Pro

Division: Professional Products Division

Location: New York, New York

Reports to: Brand Engagement Lead

Who we are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

 At L’Oréal Professionnel Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.  

What You Will Do:

We are seeking a proactive and results-driven individual to manage and elevate our consumer engagement strategies and increase SOI. This role is central to driving consumer insights, developing impactful A&I campaigns, and fostering strong relationships within the beauty industry influencers. Must be passionate about influencers in the beauty space and active on social media across IG, TT and YT.

Responsibilities:

• Consumer Insights & Strategy: Drive consumer A&I communications, contribute to campaign brainstorming and provide strategic program support.
• Influencer & Talent Management: Oversee the full lifecycle of consumer influencer engagement, including sourcing (alongside our agency partner), vetting, contract negotiation, payment processing and trend monitoring (utilizing platforms like Traackr). Oversee influencer content for edits and brand guidelines.
• Social Media & Content Management: Lead the day-to-day management of the social media channel for L’Oréal Professionnel Edu, encompassing content strategy, creation and liaising with the DMI to share brand package assets. 
• Reporting & Analysis: Act as the lead for comprehensive campaign tracking and reporting, providing actionable insights.
• Operational Support: Coordinate mailer fulfillment, provide event support, manage PR point-of-contact duties, and oversee Values Match submissions.

What We Are Looking For::

Required Qualifications: 

• Bachelor’s degree required
• 3-5 years of experience developing, managing and growing a brand’s influencer program, social media platforms and PR
• Solid understanding of influencer measurement and social media analytics 
• Excellent verbal and written communications skills 
• Enthusiastic attitude and flexibility to adapt and pivot based on data and brand needs 
• Passion for the best-in-beauty influencers and active daily on social media 
• Creative, innovative thinker 
• Ability to manage multiple complex projects simultaneously 
• Ability to work under pressure, in a fast-paced, growing organization with evolving priorities 
• Self-motivated and reliable
• Knowledge of social media and influencer best practices and legal guidelines 

What’s In It for You:

• Salary Range: $98,400-$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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