Job Title: Sr. Manager, Advocacy & Influencer Marketing 

Function: Digital  

FLSA Status: Exempt  

Division: Luxury Division  

Supervisor Title: Director, Advocacy & Influencer Marketing 

Location: New York  

Who We Are:   

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.   

At L'Oréal Luxe our mission is to provide our consumers with the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Valentino, Prada, and Giorgio Armani.  

What you will do: 

The Lancome brand is looking for an experienced Senior Manager of Advocacy and Influencer (A&I) Marketing who can bring expertise in advocacy and influence via all marketing channels to grow the Lancome customer base and retain customers who love the brand.  The Sr. Manager will drive the development of brand advocates at all levels from nano, micro and macro, using the latest strategies and tactics in the A&I space such as tentpole campaign & product launch support, community building, seeding, and creator/ambassador development.  The Sr. Manager will learn to elevate their skills through differentiating Lancome’s A&I presence in the challenging beauty space, where brands remain competitive through the addition of new, trending, relevant content and the creation of partnerships that uniquely impacts a myriad of customer profiles. 

They are fueled by creativity – thinking outside the box to deliver innovative ideas and strategies that are disruptive and attention-grabbing to ensure the brand stands out from competition. This creativity is woven into storytelling, allowing them to create engaging narratives that deeply connect with target audiences and communities, utilizing the right influencers and partners to amplify and strengthen brand messages.  

INFLUENCER MARKETING RESPONSIBILITIES: 

• Develop campaign strategy and execute tactical deployment of influencer marketing for Lancome in the US in support of major marketing campaigns/tentpoles, important moments to the brand, product launches and in an always-on capacity.
• Identify opportunity areas, closely follow social media & trends and make recommendations based on influencer/social landscape including category and competitive trends; remain agile to adapt plans to capitalize on relevant opportunities.
• Develop an overarching strategy for A&I that reflects trends and dynamics in the market, changes & evolutions of social platforms, and keeps the Lancome brand competitive in the social media space.
• Represent influencer marketing leadership on the team and work closely with cross-functional marketing partners to ensure strong synergy of execution, alignment to goals and KPIs, and use of industry-leading best practices within influencer marketing.
• Lead plan execution, manage budget, establish key KPIs and report performance metrics, including key learnings to shape future activations.
• Oversee and recommend influencer partners, ensuring diversity and authenticity; manage influencer content development and approvals, track campaigns via Traackr.

• Ensure content is properly tagged and reported within Traackr to ensure accurate reporting in various dashboards.

• Partner with US marketing and media teams to develop year-round boosting strategy, monitor, and optimize for performance.
• Own and manage influencer agency relationships, recommend new partners as needed to execute in unique ways against strategy.
• Ensure measurement, reporting and analytics are delivered on a monthly, quarterly and yearly basis.
• Become an expert in L’Oreal internal influencer processes. 

ADVOCACY RESPONSIBILITIES: 

• Develop strategies to further promote advocacy and Lancome brand love.
• Oversee mailer/seeding programs and creator/advocate communities to develop relationships with a broad range of creators and ensure the continuous creation of compelling content around the brand.   

What We Are Looking For: 

Required Qualifications: 

• Education Requirements – Bachelor’s Degree in marketing, communications, public relations
• 5-8 Years of Experience in influencer marketing in the luxury beauty industry
• Passionate about influencer marketing and social media, particularly trends and conversations in the beauty space. 
• Experience in creating and delivering effective presentations via PowerPoint and proficient in using MS Word, Excel and Outlook
• Experienced with use of Traackr platform for reporting of influencer marketing performance.
• Must be a strategic planner and creative thinker with a strong vision and collaborative mindset.
• Must demonstrate proven ability to manage multiple projects with aggressive timelines.
• Must be change agile and demonstrate success working in a fast-paced, evolving landscape. 

• Demonstrate strong teamwork, collaboration and ability to build strong business relationships.
• Experience managing content and creative, and well versed with creator communities.

Preferred Qualifications: 

• Master’s Degree in Marketing, Communications, Beauty/Skincare Management, Business and/or relevant area.
• Relevant Industry Certifications 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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