Titolo della posizione: Digital
Tipologia di contratto: Tempo Indeterminato
Orario di lavoro: Full - Time
Sede: New York, NY
Paese: USA
Job Title Senior Manager, Data Audience & Strategy
Division: CDMO
Location: New York, NY
Reports To: AVP, Audience Strategy – Data Driven Experience
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oreal’s business and drive digital innovation. As a force for L’Oreal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.
Data Driven Experience Team (DDX): The DDX teams mission is to build the largest beauty database in the world, in order to provide consumers with a best in class digital experience. Our focus is on the data strategies and technologies that are required to build a best in class asset and supporting programs for our brands.
What You Will Do: ‘
L’Oreal USA is looking for an Audience Strategy Senior Manager reporting into the AVP, Data Strategy. This strategic role in the group is responsible for helping build programs, technology solutions and operational best practices necessary to carry out the overall data strategy vision. They are critical to enabling L’Oreal USA to deploy precision marketing strategies with high return on investment.
The Audience Strategy Senior Manager will be a key partner across the organization, regularly interacting with cross functional teams in IT, Media and our brand teams. The role will work within a team that is focused on building our 1P data asset through data acquisition tactics and strategies and using the 1P data asset to build actionable consumer insights. Channels and systems in scope include paid and social media and CRM, audience segmentation and management, 1st party customer and visitor data management, CDP/Identity Resolution, Clean Rooms & Partnership ecosystem
Key Functions of this Job:
Data Partnerships:
Consumer Audience Strategy & Activation:
Data Operations:
What We Are Looking For:
Required Qualifications:
Preferred Qualifications:
What’s In It For You:
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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