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Senior Product Manager (Consumer Products)

Titolo della posizione: Marketing

Tipologia di contratto: Permanent

Orario di lavoro: Full - Time

Sede: Bangkok

Paese: Thailand

Key Responsibilities:

  • Collect and analyse consumer and market insights and competition strategies to make recommendations to management
  • Implement new launches, maintain growth in pillar products and animate core catalogue
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Manage PPP budget and ensure sales forecast accuracy
  • Effectively prepare clear messages for senior management
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
  • Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan

  • Bachelor or higher degree in Business Administration, Marketing, Advertising, Communication or related field
  • At least 7 years of experience with strong digital marketing of building detailed activity plans 
  • Digitally savvy, agility & have a high flexibility
  • Collaborative and able to work between Sales & Marketing to build the right plan
  • Initiative, creativity with good analytical skills to understand of how to develop brands and consumer journey
  • Keen to learn and start an E-Commerce career
  • Competence in Ms Powerpoint, Excel and Words
  • Fluent in English both written and speaking