国: South Korea
1. Key Job Accountabilities
1] Develop brand’s image in line with its DNA & objectives through innovative and meaningful content to nourish the consumer experience on all touch points: campaigns, CRM and commerce programs.
Provide Innovative & Meaningful Content
Develop an important volume and diversity of content and services in line with the global brand strategy and consumer insights to diffuse real time brand stories.
Create, develop and manage content for brand’s online presence.
Copy-edit and proofread all web content.
Manage and plan the need for content
Manage a promotional and editorial calendar, and adopt a test and learn approach to homepage updates.
Ensure measurement with identified KPIs.
Use keyword research, website data, business priorities and industry topics to formulate a content plan, in partnership with campaign owners.
Select and manage the proper creative external agencies and technical partners.
Enhance and Monitor the Brand’s visibility
Performing ad-hoc SEO audits and analysis to validate the content plan and approach.
Act as an in-house content expert who can advise internal stakeholders in online content and SEO best practice.
Watch for, identify and curate existing relevant content in line with the brand sense of purpose.
Create compelling and engaging brand digital content which will attract viewers as well as amplification and interaction through social sharing.
2] Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose.
Place consumer’s insights at the heart of the marketing and business model.
Develop and manage online brand and product campaigns to raise brand awareness.
Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that.
Partner and challenge media agency.
Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition.
Identify online and off line drivers and articulate the digital strategy with the brand positioning.
Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation.