12 Month Junior Marketing Associate, essie Global Digital & Ecommerce

Job Guideline

Job:  Junior Marketing Associate

Department: essie DMI, Global Digital Marketing - L’Oreal USA

Division: Consumer Products Division

Company Summary/Description:

- Do you see the world differently than others?

- Is your passion bringing innovative ideas to life?

- Are you an ambitious, self-starter who wants to create change through Marketing?

If any of the above are true, we are interested in speaking with you!

Beauty is a language

For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.

Beauty is universal

L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world.

Beauty is a science

Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over.

Beauty is a commitment

Providing access to products that enhance well-being, mobilizing its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal.

Beauty for all

By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalization of beauty its project for the years to come.

Job Summary:

12-Month Junior Marketing Associate on leading brands within our Global Marketing teams. Those selected for this position will be:

· Creative visionaries and strategic thinkers

· Resilient: able to thrive in a dynamic, fast-moving environment

· Passionate about by trends, new products, and advertising

· Ability to self-manage projects and work in a fast-paced, deadline-driven environment

Experience in the industry is a plus, but NOT necessary.

 

This role will focus on Digital Asset Management as an integral function in ecommerce content operations. This role requires the execution of digital content in response to the everchanging retail landscape.

You will manage, enrich and quality assure assets across sites and products.

This role requires cross-functional alignment with marketing and Zone teams on Retailer.com and Brand.com asset management. Support brand equity and raise profile of essie via Retail partners’ digital presences. Work with integrated communications team and international business development team to distribute assets to markets based on needs/requirements.
 

Key Job Accountabilities:

• Management of digital asset tracker:
  • Ensure the internal team and appropriate third parties are aware of ecom asset deadlines and that the following assets are uploaded to our content management system by that date: pack shots, ecom premium content, ecom videos, static media banners, ecom copy, essie.com assets, nail art
• Content creation on essie.com:
  • Collaborate with integrated communications team and US team to identify content opportunities for essie.com, specifically from an SEO point of view
  • Brief agency on content execution vision so that they can accurately build out the experience on essie.com
  • Ensure the content is built out as expected by validating the page in test environments
  • Lead weekly calls with agency to ensure they are moving forward with projects to meet timelines
  • Attend ecomm photoshoots were needed
• Content optimizations for retailer product detail pages:
  • Ensure that all images, videos, and copy are uploaded into internal systems
    • Workflow Management & Content Maintenance:
      • Maintain Catalog Accuracy & Integrity: Maintains integrity of entire Brand and category product catalogue inclusive of product attributes, metadata tagging & proper publication for retailers.
      • Workflow Management: Facilitate the uploading and downloading of digital assets and product information & ensure they comply with retail timelines. 
    • Retailer Syndication:
      • Retail Readiness: Ensure all new Product Digital Assets Achieve Retail Readiness Checklist.
  • Brand site audit and maintenance
    • Audit site to determine gaps and necessary updates across product detail pages, modules, and site content
    • Identify gaps in content needs and implement new content
  • Ecommerce events:
    • Contribute to activation ideation for our two global ecommerce events: Holiday and Peak Nail
    • Push for asset adoption by distributing communications + assets to markets once available
  • New launch campaigns:
    • Participate in briefs and status
    • Product manage timeline, feedback and deliverables
    • Contribute to dossiers from an ecom point of view
  • Reporting:
    • Create monthly performance reports for essie.com sites using Google Analytics and Datastudio

Minimum Requirements:

· Bachelor’s degree; must have graduated within the past 12 months

· Must provide valid work authorization in the United States

· Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook

· Excellent written, analytical and communication skills

· Solid understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights and recommendations

 

 #DDIR #DDEIR

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.