ジョブファンクション: コミュニケーション

雇用形態: フルタイム

所在地: Milano

国/地域: Italy

I am the Communications & Advocacy Manager Lancôme and I am responsible for the delivery of successful integrated communications through off-line brand events, press relationship building and online social engagement, influencer management developing a community with influencers/tribes. I own the connection to our consumers in the earned social media landscape, acting as the voice of the brand. 

 

KEY RESPONSIBILITIES:

GENERAL

       Develop integrated on/off-line communication and PR plans for my Brands in my Country working closely with the brand team

       Orchestrate integrated communication campaigns: event planning, working with partners, trend features, designer coordination, look agreement, star products/trend feature.

       Act as the voice and ears of the brand for my Country ensuring engagement through innovative and relevant content and in close collaboration with Digital Media and Content Manager.

       Ensure Local Brand Ambassadors (Influencer, National Make-up artist..) are following brand image guidelines during on/off-line exposure

       Define integrated on/off-line campaign activation calendar for my portfolio of brands and allocate budget for communication activities.

       Develop product and brand awareness towards journalists, e-journalists, bloggers and influencers

       Monitor product and brand press and media coverage across channels.

       Act as a the spokesperson and the DMI contact for lead brands in my market

       Consolidate communication engagement insights & audience feedback, produce reports to fuel relationships with press and develop events and campaigns working  in close relationship with Media and Content

       Monitoring and analysis of PR digital and print campaigns

ON-LINE

       Develop awareness and understanding of brand / product coverage on social media and monitor social media brand content.

       Define the brand earned social media and audience strategy & guidelines

       Allocate and execute budget for influencer marketing.

       Select Influencers working closely with CDO team and background check rules

       Own relationships with influencer/ communities and select and approve content to be shared/published by Luxe on social channels including UGC, influencers and bloggers.

       Submit products to influencers, bloggers and communities for ratings/reviews.

       Drive performance improvement of Influencers campaigns and content.

       Report on Influencers campaign performance.

OFF-LINE

       Select content to be shared/published by the Brand for PR and events

       Drive responses to press requests and product calls in.

       Create all press releases (utilizing DMI assets when available).

       Drive execution and coverage of for events.

       Co-developing influencers/swipe up assets suitable for retailers / retailer posts.

       Co-building of print and web media strategies

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