Online Brand Manager Mass - Consumer Products Division - Copenhagen

Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our team as the Nordic Online Brand Manager in the Consumer Products Division in Copenhagen. 

Your Mission… 

As Online Brand Manager in L'Oréal, you own the online experience provided to our consumers across several E-commerce platforms (E-retailer, Pure Players, and owned platforms). Responsible for L’Oréal Paris Mass category (skincare, hair care, hair coloration and men expert), you will secure the best-in-class brand expression. Your responsibility is to define the online long term strategy, to provide and secure availability of high-quality brand content on our launches, campaigns, and hero product activations. To optimize and strengthen our online expression and activation, you are the voice of the brand from an online marketing perspective, and you deliver all activities according to the brand’s identity. You embody our marketing strategies and drive a fruitful internal collaboration with your internal stakeholders to build relevant online trade plans for the entire year. You are self-driven, take ownership of your tasks, engaging all stakeholders in marketing, sales, digital and international teams, as well as creative agencies. The role reports directly to the Brand Business Leader.  

You will… 

Drive the Online Results of the brand (70%) 

• Define the online brand long term strategy & yearly activation plan, monitor and react along the year to achieve brand targets 
• Build differentiated and shopper-centric online launches, hero strategy and virtual bundles – according to brand activation plans. 
• Ensure A+ content for ecommerce and websites on hero's, big bet launches and campaigns with the support of marketing coordinator.
• Build hero specific e-commerce marketing plan with the rest of the team 
• Own the media linking implementation following the partner selection strategy set by the division. 
• Facilitate social selling with Social Brand Manager to support big bets.
• Bring innovative ideas to accelerate our online business through a close collaboration with the online tribe across brands, divisions, and Zone.
• Evaluate, analyze, and report online brand performance for internal meetings.

Own platforms and Search (20%) 

• Update brand sites with all new launches twice a year, incl. landing pages for big bets 
• Be the brand voice for the digital team on new launches and focus categories for both paid and organic search 
• Manage digital services (e.g. Virtual Try On) and initiatives such as Product Impact Labelling
• Track performance, manage and report on commerce connector

GDPR & User Rights (10%) 

• Ensure compliance and work close with digital team on GDPR 
• Be the point of contact for zone on expiration of UR for digital assets

 You are… 

• You have +5 years of experience from a marketing, digital or ecommerce role.
• You have a strategic approach to marketing, and you understand commercial perspectives and complexity. 
• You are result driven and always consider ROI of your activities.
• You have a deep knowledge of digital marketing, e-retail business and online platforms. 
• You are proactive and passionate about your job and drive your projects from start to finish 
• You work independently, ensure continuous alignment with the needed stakeholders 
• You have a hands-on approach and a drive that enables you to get things done 
• You are fluent in English. Fluency in one of the Nordic languages is seen as an advantage

We are looking for our new Nordic Online Brand Manager to start on January 1st 2024. The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation. 

What’s in it for you? 

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees. 

Who are we? 

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground. 

What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet. 

Freedom to Go Beyond. That’s the Beauty of L’Oréal.