Owned Media Graduate - Consumer Products Division

Level up your career at the forefront of beauty tech. Join L'Oréal's dynamic Media team and work alongside experienced professionals to shape the future of our digital presence. Drive impactful strategies focused on website traffic growth, SEO/GEO optimization, and accelerating our Virtual Try-On’s and other online services. This 12-month mission offers comprehensive training, mentorship, and networking opportunities to propel your professional growth. If you’re data-driven, digitally savvy, and passionate about making a real impact, this is your chance to lead the future of beauty in the digital space. 

As an Owned Media Graduate, your role is to support and collaborate with the Owned Media Manager to develop and execute strategies that significantly increase website traffic and engagement across our brands NYX Professional Makeup, Garnier, L’Oréal Paris and Maybelline. Moreover, you will gain valuable experience working in a fast-paced international business. The role reports to the Owned Media Manager and is full time.  

You will..

• Help drive the Owned Media Excellence agenda by executing strategies that significantly increase organic traffic and engagement across L'Oréal's brand websites. 
• Drive the utilization of our Virtual Try-On (VTO) and other online services by identifying areas for improvement and enhancing the user experience and boost engagement. 
• Lead keyword research, competitive analysis, and technical SEO/GEO audits to optimize website content and architecture for maximum visibility in organic search.  
• Unlock opportunities for being locally relevant by collaborating with content teams to create engaging and informative content optimized for SEO/GEO and designed to drive traffic to our owned websites. This could include blog posts, articles, videos, interactive experiences, and more. 
• Ensure seamless website updates by collaborate with developer teams to consistently refresh website content, including new product launches, promotions, and other relevant updates, maintaining a dynamic and engaging online experience. 
• Monitor, analyze and report on KPIs related to website traffic, GEO performance, VTO usage, and 1P data acquisition. Prepare regular reports and presentations to share progress, insights, and recommendations with stakeholders. 
• Work closely with various teams, including brand teams, IT and eCommerce, fostering seamless collaboration and maximizing the impact of our owned media efforts. 

You are... 

• A recent graduate with a Bachelor's or Master's degree in Marketing, Business management, Business Analytics, or a related field. 
• You are fluent in one Nordic language and English  
• Passionate about digital marketing, with a strong understanding of SEO, content marketing, and web analytics. 
• A data enthusiast with demonstrated experience in data analysis and interpretation, ideally using analytics tools like Google Analytics and Google Search Console. 
• You are well-organized and structured  
• You are a strong self-starter with a can-do attitude and mindset  
• Desire to learn and to develop  
• You thrive in a dynamic and fast-paced environment  
• You are an extrovert and can build connections and networks in a complex matrix organization  
• Genuinely interested in the beauty industry and L’Oréal’s brands, with a desire to contribute to our digital future. 

We are looking for our Owned Media graduate to start as soon as possible. The employment is fixed term for 12 months. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals.

Who are we?

Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.

In the Nordics, we are a vibrant community of nearly 1000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.

About our Consumer Products Division: Our Consumer Products Division is committed to making the best of beauty accessible to everyone, everywhere. With beloved brands that are household names, we innovate to create high-quality, effective, and affordable beauty solutions for daily needs. This division thrives on understanding diverse consumer aspirations and leveraging digital and mass-market reach to democratize beauty, fostering a dynamic and fast-paced environment.

Freedom to Go Beyond. That's the Beauty of L'Oréal.