Brand Engagement Manager

Hello, we’re L’Oréal. We’re not just building brands; we’re defining how the world experiences beauty in the digital age. We don’t follow trends, we create them.

Welcome to L'Oréal Dermatological Beauty (LDB). Our division’s mission is clear: to pioneer health and beauty by offering life-changing dermatological skincare for everyone. 

Are you ready to co-create the beauty world of tomorrow? Then become part of our team.

The Role

As the Brand Engagement Manager for Advocacy & Influence, you will act as the chief architect of our social, consumer, and medical advocacy strategy across the Poland & Baltics Hub. Operating in a matrix structure - reporting directly to the Brand Business Director, with a matrix line to the Advocacy & Influence Head LDB - you will shape the brand's digital footprint for years to come. Through targeted cooperation with the most suitable creators, high-profile ambassadors, and medical experts, you will elevate the brand's image and promote sustainable growth.

Your Responsibilities

• Pioneering "Medvocacy" & Strategic Partnerships: You will identify and build long-term relationships with top influencers, high-league spokespersons, specialized agencies, and Health Care Professionals (HCPs). This is a unique opportunity to pioneer and shape the landscape of "medvocacy" in Poland, bridging the gap between medical expertise and brand advocacy.
• Campaign Management: You plan and realize creative influencer campaigns from A to Z – from always-on activities to major launches. In doing so, you oversee content creation, orchestrate User Generated Content (UGC), and ensure a strong, sales-driving O+O (Online + Offline) integration.
• Performance Analysis: You analyze and evaluate the performance of our activities based on relevant KPIs (such as Share of Influence and Spend Efficiency). Using tools like Traackr and PowerBI, you create meaningful reports and derive actionable, data-backed recommendations.
• Trend Hacking: You keep an eye on current social media trends and new technologies. You develop and implement an innovative influencer marketing strategy that resonates with the decidated brand's diverse target audience across multiple iconic skin and hair franchises.
• Event Management & Logistics: You organize digital or physical influencer events and masterclasses (or navigate input to global ones) to provide exclusive insights into our dermatological product world. You also oversee seeding operations and creative mailers.

Your Profile

• Around 3 years of robust professional experience in influencer marketing, social media, or brand engagement, alongside a successfully completed university degree. You’ve moved past the learning phase and still crave hands-on execution.
• Fluency in both Polish and English (spoken and written).
• Excellent communication and networking skills, with an exceptional ability to build bridges and collaborate across complex matrices involving DMIs (Global Head Office), Retailers, HCPs, and cross-functional teams.
• Strong digital expertise, tool mastery, and the analytical skills needed to translate raw data into compelling business narratives.
• Target audience intuition - you truly "feel" the diverse consumer profiles of the brand.
• An entrepreneurial, disruptive mindset. You enjoy taking calculated risks, bringing bold ideas to a global stage, and inspiring others to drive change.

Our Offer

• A permanent employment contract in a crisis-resistant, growing market with a comprehensive range of social benefits.
• Real responsibility from Day 1 - you own your projects and directly influence the brand's future.
• Attractive and competitive compensation as well as voluntary profit-sharing.
• Individual personal and professional development, a steep learning curve, a strong team spirit, and an open, cooperative corporate culture.
• Diverse, national, and international career development perspectives.
• Diversity, Equity & Inclusion
• At L’Oréal, we know: True innovation and creativity stem from diversity. That is why we actively promote a working environment based on equity, diversity, and inclusion. We value the unique perspectives and talents of our employees as the key to our success.
• Ready to help the brand grow stronger connections and pioneer the future of skin health? We look forward to meeting you.

We are open for candidates with disabilities.

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[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.

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Information clause

The controller of  personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].

The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.

Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.

Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.

You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.

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